The engaged life also includes our community; particularly, our families and friends. We’re all very lucky to live in such a great place and be engaged by our surroundings, but to share the experience with our loved ones and to see our kids grow up immersed in it is quite rewarding. The sense of community is strong here and we feel it when we talk to our neighbors, go out for dinner, meet during Rotary, or read the paper. Sure, as some claim, we all—especially our kids—miss out on some of the culture and diversity found in a metropolitan setting, but I’ve lived both and in this day and age I wouldn’t trade for my kids the experience of growing up close to the outdoors for any amount of citified livin’.

Ah yes, and then there’s work. Sometimes perhaps a bit too much of it, but we do what we do because it needs to be done, we love what we do, and we’re lucky enough to be able to do it here. All of us here at Circumerro are creative professionals in our own way. Some of us have given up more fiscally rewarding career paths in order to live here. But just because we live in the mountains doesn’t mean we are any less engaged professionally than our peers in the big city. Our clients are everywhere, and while we live in Jackson Hole, we work in the world. We’re just lucky to be here, and we celebrate it by being “engaged” in all that we do.

- Chris

Just when you think… “What is this valley missing?” I find out that the Wildwood Room in Victor, ID has Tuesday night ping pong tournaments. Yes, its true. Pay a few bucks, join in the fun, grab some food, beer and/or wine. Even if you are not very good, you can still try. So you don’t move onto the next round, no big deal. And while you are waiting, they have a table set up with a machine so you can just practice on your own, pick a speed and they balls keep coming at you. I can’t believe it… this place always amazes me. And I now have a new Tuesday night activity! —jd

At Circumerro International Headquarters (*ahem*), here in Jackson Hole, we speak the shop-talk-jargon of “Brand Identity” every day.

But when working with clients, we’re sensitive to the overuse of vaguely understood industry buzzwords. They can sound presumptuous and inflated. But in some cases, an industry term is useful in summarizing an idea that is difficult to articulate.
Coincidentally, yesterday, such a term crossed my path three times. At Circumerro International Headquarters, anything that happens three times warrants a BLOG entry.

The term is Wordmark. As defined by The Dictionary of Brand (yes, a real dictionary published by the American Institute of Graphic Arts, AIGA), a Wordmark is: the brand name as represented by a distinctive typeface or lettering style; a logotype.
If you find yourself calling your company’s mark a logo and then following-up with an explanation that it’s really just a word, not the kind of graphic one might typically think of as a logo (e.g. the BMW roundel, the Apple Computer apple), then I would consider making use of the term Wordmark. Easy right? As a matter of fact, you might also notice that your company (and certainly the majority of the top 100 brands in the world have) a logo and a wordmark. Hmm.

Thanks for reading.

Matthew