I’ve made a goal for myself to ride my bike to work twice a week for as much of the warmer months here in Jackson Hole as I can. This is not always an easy task, between weather, meetings, errands, carting kids around, etc. It’s also not as easy as riding from across town on a bike path—my ride from Wilson is a fifteen mile round-trip—but it sure feels good to get in the exercise and not have to sit in busy tourist traffic.

As you may know from previous posts, I’m a fan of Keith Peters’ Carbon Neutral Journal. Occasionally Keith writes some interesting things on his own findings about his driving and cycling experiences. (In fact, today’s post has to do with the greening of our US capital. I know, sounds far-fetched.)

So, in the spirit of carbon neutrality, I’ve realized some carbon and cost savings for my personal cycling goal—though exercise and sanity were at the root of my original goal.

I typically fill the tank in my van (admittedly not the most carbon-friendly vehicle, but hey, it gets 17+ miles per gallon and that’s better than a Hummer, right, Stine?) every two weeks. Figuring there are ten days of work commute in a typical two-week period and I ride my bike twice a week, in five weeks of two-day-a-week bike commutes I will have saved a whole tank of gas. That’s close to $70 per tank in today’s prices! Yeah, it’s a guzzler—all the more reason to feel good about riding the bike.

So, if you’ve been meaning to ride your bike to work more (or walk, or car-pool, or ride the bus—whatever), hopefully this provides a little incentive. And if not, well, at least keep an eye out for us cyclists on the road. Thanks!

– Chris

Circumerro Video was featured in the June 20 issue of the Jackson Hole News&Guide Business Focus special section. The article is reprinted here for your reading enjoyment.

Circumerro Video

With at least 60-percent of the on-line population regularly watching web videos, one Jackson-based company is setting the trend locally by offering affordable Web video services for both local and national businesses. Circumerro Video, a new division of Circumerro, recently began offering its services in order to help clients effectively connect with customers through short-form video on the Internet. “Video offers a depth of experience you cannot achieve in other mediums,” said Circumerro President Latham Jenkins. “Don’t sell people on your product or service, let people experience it!” Supervising producer Alden Wood described Circumerro’s videos as short documentaries, where clients can convey themselves and connect on a personal level with consumers. “Video is a lot easier than reading a Web page, it is easy to digest” said Jenkins. “People are creatures of habit, thus watching video on-line is a natural extension. It allows us to engage them in the offering.” Examples of clients who have used Circumerro Video’s services are: real estate brokers, to either introduce themselves to consumers or showcase a home they are selling; business owners, to connect personally with their customers; and spokespeople, making public relations announcements. “Video offers effective means of communication for nearly every industry, offering new possibilities to connect with one’s audience,” said Jenkins. “It allows businesses to connect with consumers in ways that are more personal, direct and rewarding.” The authentic delivery of a professionally produced, unscripted video is what helps to sell a message, said Wood. “Almost anyone can use video to further sell their products,” she said. Generally structured as 30-second to 4-minute presentations, Circumerro’s production crew puts together the entire video in what they describe as a “soup to nuts” process. All videos are shot in high-definition, edited in-house, and are hosted in a manner that allows for easy viewing on any client’s Web site. “All of our videos are shot and edited utilizing the industry’s newest and most innovative technologies,” said Jenkins. “Not only do the videos look great, but they have a 95% delivery rate, no longer do you have all the browser and plug-in conflicts.” Another advantage to using Circumerro Video is the speed at which clients and their customers can see and use the videos. Circumerro’s crew can turn most projects around within a week to two weeks, allowing for time-sensitive projects to be fulfilled in an efficient manner. “Video is the new content asset on-line and I encourage local businesses to embrace the medium, it will create radical change in how we go about our daily Internet experience in the near future,” said Jenkins. We have had great success stories with our web videos and the conversion rates are far higher than standard Internet banners,” he added. Videos can be produced and delivered starting at under $1,000. For examples of Circumerro Video’s work, check out their website: www.cirumerrrovideo.com. Contact Alden Wood via email or phone at 307-733-8319 for more information. – Allison Arthur

Locale was featured in the June 20 issue of the Jackson Hole News&Guide Business Focus special section. The article is reprinted here for your reading enjoyment.

Locale

There is only one place to go if you want the most cost-effective and efficient way to reach customers seeking real estate in the Jackson Hole area—www.jacksonhole.locale.com. Locale, a publication of Circumerro Publishing, is the most effective way for Jackson Hole real estate professionals to connect with out-of-area buyers. According to Circumerro President and Publisher Latham Jenkins, “Locale is the online marketplace for lifestyle real estate in exceptional places to live.” With the rising number of second- and vacation-home buyers relying on the Internet to find potential properties, it should come as no surprise that Locale is a prime opportunity to showcase your real estate and related businesses. “We realized early on that the Internet was the most effective way of getting real estate in front of buyers,” said Locale Western Sales Director Arik Griffin. “The Internet is becoming more crucial to the real estate market by the day, and out-of-area buyers are now relying on it more than traditional publications such as magazines and newspapers.” “There has been a huge shift in how people are finding their property,” said Griffin. “A large portion of home buyers—the current statistics stating 80 percent—are now using the web in their search for a home.” Griffin explained that people searching for property within the Jackson Hole area typically type “real estate” and “Jackson Hole” into Google and other search engines. “Because of our site’s thorough editorial content,” continued Griffin, “Locale is nearly always the first to come up.” This is where Locale helps advertisers. Due to its rich content, which includes real estate listings, property videos, maps, information about areas, and community profiles, among other things, potential buyers spend a great deal of time searching through the site. This helps advertisers ensure exposure through property listing banner ads and specific sponsorships. “Our extensive content is how we maintain our competitive edge over other real estate sites,” Griffin said. “The objective is to give enough of an overview that people will say, ‘Yes, I want to be in Jackson Hole.’ Our site does not replace the role of the agent—it helps expand their reach and ultimately their client base.” “People living here likely already have a relationship with a local real estate agent,” said Griffin. “So establishing a relationship with interested out-of-area buyers via the Internet and Locale is a key component to expanding an agent’s client base.” Various advertising packages are available, and a five-listing package starts at $250 per month. Locale advertisers can also get the added benefit of being included on listings with other national real estate sites. For more information, visit www.jacksonhole.locale.com, email Arik Griffin, or call him at 307-733-8319. – Allison Arthur