Archive for August, 2007

Making Videos Faster

Funny how one thought can spawn another. Latham’s post on Locale Best Practices of The Marriage of Online Video and Real Estate got me thinking about something relatively random I read earlier this week. In his Salon Machinist blog earlier this month, blogger Farhad Manjoo details a comment made by Apple’s guru-in-chief Steve Jobs about the new iMovie program that comes on the new machines.

An Apple employee whom Jobs identified as “one of our most brilliant video engineers” took a vacation recently to the Caribbean and, when he came back, tried to make a movie of his trip in a half-hour. “He couldn’t do it,” Jobs said. The old iMovie — not to mention Final Cut Pro, the company’s professional video-editing program — just didn’t have the tools to do a good movie so fast. So the fellow created his own program. “We were so blown away that we decided to use it,” Jobs said.

With this new software and its productivity-enhancing features, one might suppose they will have the ability to create simple videos even faster and easier than they can right now (that is, if they’re doing so on a Mac). Hard to say exactly how that might manifest, but one can guess that entrepreneuring folks like Andre Kendall (who, according to this referenced Wired blog post, himself admitted that editing his MiniDV movies in iMovie “was too lengthy of a process”) might take advantage. The first wave of the short-form, online (call it what you will) video revolution has barely begun to crest.

–Chris


Taking the Brand Experience to the Loo

Google Plex Party Pic

I was attending a function at the Goolge Plex last night and was amazed at just how far Google looks to push their brand experience. I would have to say that it was a first to see outhouses all alight with Google’s colors.

If the outhouses were following the brand palette, so was everything else: the bar and colors of cups they serve; the building décor; the snowcone colors; the lighting upon the wall. Google has shown great execution with their brand and obviously that attention to detail pours over into all facets of their business.

As for July 2007, Google is commanding a 64.4% market share of search (reported by Hitwise.) Not a bad run since September 1998 to have built up almost a 160B market cap.

(Watch a few shots from the party at the Google Plex by clicking on the image above.)

While on Google, George Anders also has an interesting piece in the Wall Street Journal on Google’s ability to execute going forward. Just a snippit for your delight…

“History suggests that it is perilous to seek long-lasting inspiration from young companies when they are riding high. In the early 1980s, experts lauded People Express for developing an upbeat, winning approach to employee relations. Unfortunately, that couldn’t protect the airline from financial troubles and an eventual sale of the company on distressed terms.â€?

- Latham


Why Wash the Dishes? (Marcel Duchamp would call it Art)

In 1917, Duchamp established “Found Art” with his “Readymade” A urinal that he signed, and titled “Fountain.”


Fountain, Marcel Duchamp, 1917, signed urinal

And then… in 1999, Tracy Emin really paved the way for us…

She was nominated for the prestigious Turner Prize in 1999 for displaying her unmade bed in London’s Tate Gallery… In the process, making “Found,” or “Conceptual” Art really hip… It was later sold for £150,000.
My Bed, Tracy Emin, 1999
My Bed Tracy Emin, 1999, Mixed media

So…When the dishwasher breaks….You get Found Art!
Why wash the dishes? Let’s carry the sink..I mean Artwork.. over to the Museum right now!

Sink, Circumerro Staff, 1999
Sink Circumerro Staff, 2007, mixed media

Thank you Marcel Duchamp and Tracy Emin, for turning messy piggies into brilliant Artists…
- Deb