Alden Wood and Latham Jenkins presented today to the Jackson Hole Chamber of Commerce members how to use short-form Web Video successfully in your online promotions and Web site.

We received great feedback on the value of the presentation to those in attendance….

“Hi, Latham, Alden, and Kim—
Just reflecting on your seminar and wanted to share my appreciation. Thank you for creating a local opportunity to educate ourselves on current web technology—and presenting us with the tools to keep up with those big city fish!

Your hard video samples (both proprietary and non), the stats, and discussion of video’s various applications left me impressed that Yes! everyone should use web video. In fact, I so wish I could abracadabra video into the websites of the hotels I’m researching for an upcoming vacation.

I look forward to sharing the points with my colleagues via e-mail this morning and encouraging our clients (many of which are in the hospitality industry) to integrate video into their websites. And sharing with them of course ;), that there is a fabulous Jackson resource for production!

Cheers,
Tracy

Tracy Hiatt
WordenGroup Strategic Public Relations”

To learn more about Circumerro Video please see our site > Circumerro Video

Evolution of media is occurring at a rampant pace these days as the Internet and fragmentation of media at large is driving consumers to consume their daily news and information through various mediums.

“I can’t take it anymore. I hereby inaugurate my New York Times Deathwatch, which will continue until the last Sulzberger has left the building,â€? says Marc Andreessen in his blog, ranting about the newspaper model as obsolete.

It is too early to say if The New York Times is headed for a museum exhibit. The paper has the third largest print circulation in the US and one of the largest - if not the largest - online readership for a newspaper.

The analogy that I fall back on with new media is what happened when the automobile was first invented. It was referred to as the “horseless carriage,� when in reality it had nothing to do with the established mode of transportation at the time. It was a radical new invention and it created a new category in itself.

So why do we even worry about how the newspaper industry is being effected by the Internet and fragmentation of media? Of course we do: it is an easy target to pick on. The real energy needs to be spent on how the evolution of the mediums is occurring and that hybrids never win the day.

What is at stake is what the future holds for how we personalize our information delivery, consume it on a device that is portable, and how we interact with it. I predict this is not newspapers becoming online newspapers, but rather new media properties evolving out of traditional mediums.

So will The New York Times evolve from being a horse and carriage to an automobile? They have a lot at stake to not evolve. Yet the true question is whether or not a new medium will emerge out of this old one and if it will be The New York Times that will drive that change in order to survive.

- Latham

How to effectively promote your business online

Feb 18, 2008 - Jackson, Wy- Visitors that come to Jackson Hole are looking for travel information online including video of their favorite destination. Web video can help highlight aspects of your business. Let your online audience authentically experience your product or service like no other medium can. See samples at www.CircumerroVideo.com.

Learn how to effectively promote your business online at a seminar presented by Circumerro and Jackson Hole Chamber of Commerce. The seminar will take place on Wednesday, February 27th from 8 – 9 a.m. at the First Interstate Bank training room
802 W. Broadway. A light breakfast will be provided.

What you will learn in the seminar
• How Web video has increased sales for other businesses
• How to utilize it in your business
• How easy it is to shoot and distribute online

Please RSVP by 2/25 to Mary Haworth at 307-733-3316 ext. 17 or maryh@jacksonholechamber.com or contact Alden Wood for more information, 307-733-8319 or alden@circumerro.com.

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