Circumerro Media recently launched a new web site for our client, Lowcountry Real Estate in Beaufort, South Carolina.  The site features a very user and search friendly interface.  This enables the Web site to continue building on its search engine rankings and assures users can easily see the properties for sale.

“One of the compelling features of the site experience is the home page video integration, helping to personalize the message,” says Latham Jenkins, president of Circumerro.

“Even with the slow down in the real estate market, we were able to deliver a quality site experience for Lowcountry Real Estate with a reduced budget,” says Jenkins.

>> Go to the site

As published in the Jackson Hole News and Guide

What do whitewater rafting outfitters, coffee roasters, real-estate agents and restaurants all have in common?

They can all connect with customers through Web-based short videos produced by Circumerro Video.

“We believe every business needs one and every business can be successful creating a video,” said Circumerro founder and President Latham Jenkins.

Jenkins sees incredible potential for businesses that produce short-form videos because there is very little video content related to Jackson Hole on the Web right now, calling it the “first mover advantage.”

Video is especially important for businesses in Jackson Hole because it is so hard to encapsulate the valley’s landscape and experience with traditional layouts of text and photos, especially for clients and customers who are coming from another state or country.

“We believe you can pre-live the experience, through video online, that a business would offer, further engaging that consumer to come see you or participate in what you have to offer,” Jenkins said.  “Particularly in this valley, where out-of-town buyers are using the Web to find services and real estate.

According to studies, when people view a Web site, they naturally gravitate toward the video elements and often view them first, bypassing photos and text.  By syndicating those videos to Web sites like YouTube, businesses create additional portals beyond their own Web site to draw in customers.  Besides delivering an advertising message, creative videos can bring attention to businesses in unexpected ways.  Jenkins points to his own company’s Save the Elves campaign, which received media coverage worldwide.

“You get all these spinoffs you never saw coming,” Jenkins said.  “Not only has video been successful in selling homes and rooms, it has been successful in generating great public relations for companies.”

A service line of Circumerro Media, Circumerro Video can provide all the services a business needs to produce a short-form video – from planning dialogue and action to shooting and editing video, adding sound and syndicating the video to outlets throughout the Web.

“We believe every business has a great story to tell,” Jenkins said.  “We help you to tell that story through putting your two the three main talking points into the video.”

As published in the Jackson Hole News and Guide

At a time when consumers are more aware than ever of the businesses they patronize, it is critical that those businesses effectively communicate their core identity and values.

Since 1995, Circumerro Media has been helping companies find their identity and effectively communicate it to consumers in print and most importantly, on the Web.

“Our branding work allows us to help companies understand their position and create a unique voice” Circumerro founder and President Latham Jenkins said.  “Then we create engaging brand experiences through the principle of storytelling.”

Storytelling is a key for new businesses that are seeking to create a brand - an identity for their business. But storytelling can be equally important for existing businesses that might not be communicating well with their customers or may need to revamp the business and take it in a new direction.

“Some people have existing Web sites and they don’t work,” Jenkins said.  “Generally they lack a differentiated message, they need to create their story, and we help with that.”

Many business owners may have an idea of what their story is but still have problems communicating that story to consumers, Jenkins said. “I can tell you a story and you will remember it, but as a business, if you throw in facts and figures and industry jargon, you as a consumer won’t remember that,” he said.   “We simplify your message into story format that resonates with consumers and creates more connectivity between the business and the consumer.”

Once a business has identified and articulated its story, it needs to find a way to deliver it to the public.Circumerro can provide that conduit with Web design and print publishing campaigns.  With a highly qualified team of artists, editors and designers, Circumerro can help businesses bring stories to life for potential customers.

With its Circumerro Video and Circumerro Stock service lines, Circumerro Media can provide photo and video production services to take a business’ story beyond just words and create and attractive experience for potential customers.

“Building a Web site is just the nuts and bolts of it,” Jenkins said.  “What you need to think about is the experience people will have using the Web site.  You buy products for the experience they offer you - not the features.”

With a client base, including companies such as Eagle Creek and Cloudveil, that spans the country, Circumerro has a proven record of crafting compelling stories that appeal to customers.

“Our referral business has stayed strong through the success we have had with our clients,” Jenkins said. “People have built a business around things they believe in, and we want to take that online.”