Jackson Hole News & Guide

As featured in the Jackson Hole News and Guide Business Briefs on 10/29/08

Circumerro Media, which has worked on the recent Bank of Jackson Hole advertising campaign announced a host of new projects. The bank campaign highlights how the institution has served the community and its members. “Circumerro’s creativity has shined throughout the campaign, and we are pleased to see our hard work come to light in such a refreshing campaign that is getting noticed,” said Scott Yandell, CEO of Bank of Jackson Hole. Karastan, a Georgia-based manufacturer of clasically inspired carpets and rugs, recently signed Circumerro to implement a new Internet presence. The American Fly Fishing Trade Association also recently selected Circumerro to design and implement a new Internet presence. AFFTA is the primary fly fishing trade organization. Its mission is to promote the sustained growth of its industry.

Tarboro tells its story to visitors and newcomers alike.

TARBORO, North Carolina-The Town of Tarboro, NC (www.tarboro-nc.com) is launching a new community Web site focused on telling its story to prospective visitors and newcomers. “The new site is geared towards attracting people to our great Town,” says Town Manager, Sam Noble. “Our intent was to assure that anyone interested in visiting or relocating knew what we had to offer.” The new site features four community videos of locals telling Tarboro’s story through their experiences growing up and living in the community. “We desired to have locals talking authentically about what Tarboro means to them,” says Latham Jenkins, president of Circumerro Media, the web site’s publisher. “Authenticity is always an enduring way to help others understand Tarboro’s value proposition and we achieved this through the video content.” YouTube users have already been commenting on the video content: “I am moving from Upstate NY to Tarboro in a few weeks, and I appreciate this video very much” and “I visited Tarboro for a couple of weeks back in February and fell in love with your great town. If I was ever gonna emigrate from the UK, Tarboro would be my ideal destination.” Beyond the videos the new Web site was developed in a search engine friendly architecture to assure an expanded presence in the search engines. The site (tarboro-nc.com) launched on Wednesday, October 15, 2008.

Circumerro staff with some familiar faces

The Bank of Jackson Hole’s ad campaign has been turning heads. In fact, the bank staff loves the ads so much that they requested poster-sized versions of the popular ads. The campaign has focused on the unique advantages of an independent bank with local services. Ads have highlighted the bank’s talented staff along with refreshing customer testimonials.

A few members of the team behind the ads took a moment to snap a photo with the oversized ads before sending them off to permanent homes in the retail branches. Who said bigger isn’t better?