Dutko Worldwide

Description

After broadening the scope of their business and transitioning into a new company that offered global public policy services, Dutko Worldwide required a new web presence to educate their target audience on their recent reorganization. In addition to informing existing customers, Dutko also needed to highlight their proven experience and the advantages of the newly reorganized company to potential clients.

Circumerro worked with Dutko to identify the target audience and a communication outline that emphasized industry leadership based on its portfolio and people. Tying the two key components together on the front end of a new web site emphasized the importance of Dutko’s work history and employee assets. The educational site also combined influential visuals and an intuitive navigation with a content management tool to keep the site updated and relevant, all while soliciting new business.

"We are ecstatic about the product that Circumerro provided for us. We had a very challenging brand structure, and by following Circumerro’s creative process we came to a great solution. Our partners, employees, competitors and clients have all commented on the perception of quality and sophistication the new site has given us." – Craig Pattee, President, Dutko Worldwide