Eagle Creek Luggage

Description

Eagle Creek, widely known as the industry leader in adventure travel gear, has essentially defined the travel category in the outdoor channel for over 30 years. The company’s web presence, however, did not accurately communicate the level of focused expertise the company delivers or highlight the product features and benefits adequately.

Circumerro stepped in and developed a strategy focused on messaging the brand promise of “making travel easier” as well as providing convincing product positioning to champion the brand’s premier products. An intuitive linear navigation scheme, interactive “Outfit Me” product chooser, content-rich product pages and Circumerro’s SiteManagementV2 content management tool were all implemented to complete the redesign of the site and sharpen the new message.