Locale
Lifestyle Real Estate in Exceptional Places to Live
Circumerro recognized early on the real estate market’s need for an expanded web platform to host content and additional information on property listings. An initial site, called Home Review, provided an online gallery of property listings with insider overviews of active listings. Shifting focus to cover more of the actual “story” behind what drives premier real estate markets, Circumerro developed Locale.
Locale specializes in providing consumers with detailed background information on lifestyle real estate communities. Teaming up with local realtors on insider reports, blogs, videos and community overviews, Locale gives buyers a resource; an inside glimpse into communities with personalities and a summary of true destination amenities. Locale serves realtors by connecting them with a targeted audience of online visitors actively searching for properties in the communities they represent. Spanning half the nation and 8 cities and regions, Locale was born and continues to grow out of the notion that bringing original and useful content to a qualified audience greatly aids both sides of the real estate market.
Target Audience
Locale targets the 77 million baby-boomers and the subset of 6.6 million second home owners and buyers seeking real estate in a locale that is best for their lifestyle.Distribution
Started in 2002, Locale currently serves four markets—Jackson Hole, WY; Charleston, SC; Hilton Head, SC; and Savannah, GA—with eight targeted sites:LocaleBeaufort.com
LocaleCharleston.com
LocaleDaufuskieIsland.com
LocaleHiltonHead.com
LocaleJacksonHole.com
LocaleSavannah.com
LocaleLowcountry.com
LocaleWesternRanches.com
• The overwhelming majority of those looking for real estate in exceptional places to live are searching online first, and Locale sites rank at the top for online real estate searches on all major search engines in each of their markets.
• Over 11 billion dollars are spent annually on real estate advertising.
• Expanding soon to 25+ locales in the US.
Sales follow-up
Whether you’re a real estate professional looking to market your listings to out-of-area buyers or a homeowner looking for the right listing agent, Locale is an important part of marketing your property.Contact a Locale sales representative today to find out how you can take advantage of Locale’s extensive real estate marketing reach.